I’m a German design strategist specialized in digital product design. I’m committed to create compelling and impactful digital products which lead to an engaging user experience.
During my time at the University of Applied Sciences Cologne’s design faculty KISD,
I was able to acquire practical and theoretical design knowledge and I was able
to obtain in-depth expertise of the diversity and complexity of the design field
in a profound and systematic manner.
I am driven by the ever-changing digital landscape and where it can take us.
Studying abroad reinforced my approach. I’ve studied design at several renowed locations like the Federal University of São Paulo’s
design faculty FAU or the
State University of Rio de Janeiro’s and Brazil’s first and pioneering design school ESDI.
I’ve lived and worked abroad for almost a decade and since 2016 I’ve been working and educating from Germany.
On behalf of leading agencies, I have been able to support international brands
and hidden champions do even better in reaching their target groups in the
digital realms through UX Design.
Currently, I’ve been working at DWFB
and, as speaker, I also guide those interested in the many facets of UX Design
by mentoring at German Brand School.
Some samples of my work can be seen below.
Oi is the largest fixed telephone operator and one of few mobile
telephone operators in Brazil. I’ve led projects to push strategy
and product vision forward. Starting from the user’s perspective, leading into the field
of merged digital intersections between inspiration, content and
communications.
There have been many different kinds of digital projects that have been carried out.
Basically, very early in the process, ideas were tested out via rapid prototyping
and moderated user testings with specific goals to gather qualified feedback,
discover potentials and minimize risks. All these in mind, user interfaces
for oi.com.br were created and successfully implemented.
Providing a seamless and coherent user experience, while reaching business goals requires an interdisciplinary team of people with various skill sets. In this specific project at Publicis for Nestlé, I was entrusted with translating user needs into a digital product. In cooperation with copywriters, we’ve distilled the results of research into frameworks and systems to build upon.
XP Inc. is one of the largest Brazilian investment management companies.
The company primarily offers investment funds and private pension products.
What do people want to know about investing? Why should they invest and how can investing be made easier?
There is a need to educate people about what "taking risks" means in the context of investing.
XP Inc. took on this challenge and responsibility and, at Naked, I was in charge of developing user flows and
wireframes which have been user tested by the respective target groups regarding their risk profiles. Based on the results,
the information architecture and the design were refined iteratively.
Mortal Kombat is one of the most famous fighting video game franchises worldwide.
At Naked, I was tasked with creating the User Interface and Interaction Design for
the official website of Mortal Kombat X for Warner Bros.
Multi-layered elements were created to immersively draw users into the world of the game.
Smart routing leads the user to the best fitting reseller.
At Spark44, the global client-agency joint venture worked with Jaguar Land Rover across the global breadth and depth of brand communications,
I accompanied its expansion on the South American market and worked on various, mainly digital oriented, projects.
As a standardized procedure, ideas were developed in multidisciplinary teams.
These ideas were then translated into artworks, were tested and implemented.
The official Corporate Styleguide was adapted and extended for usage in digital spheres. The days of PDF-styleguides were numbered. Various interactive components had been created from scratch to take the existing styleguide one step further. It was built in a "content first"-approach by continously refining it through real content.
If you have any questions or if you’re interested in getting to know my doing in more detail, please feel free to contact me.
